Experiential
“Project Courage” Children’s Health Orange County & Honda
Watch the film here.
See how the Shogo was designed.
Introducing the Shogo EV
Challenged to think up an idea more powerful than a charity donation - our answer - Project Courage, a national initiative aimed at reducing stress and anxiety for children in the hospital.
For Project Courage, we created the Honda Shogo, a small electric vehicle made just for kids in hospitals that allows them to drive themselves down the hallways to their treatments, turning what could be a stressful journey into a fun ride.
To bring the Honda Shogo to life required a collaboration between a team of engineers at American Honda Motor Company and a team of medical professionals at Children’s Health Orange County (CHOC). Each feature of the Shogo was built around the specific needs of hospitalized children.
This is only the beginning for Project Courage. More vehicles are being rolled out across the country this year as Honda remains committed to improving the lives of young patients.
Awards 2022 One Show Pencils (2) Bronze, The Shorty Awards - Audience Honor
“R vs R” Augmented Reality Race
A mixed reality race between real and virtual
To launch the Type R in the U.S., we held a one-of-a-kind race that bridged two diverse fan bases: racing enthusiasts and gamers. R vs. R was a mixed reality race between a real Type R driven by a pro IndyCar driver, Graham Rahal, and a virtual Type R driven by a pro gamer, Peter Jeakins.
Press Picked up by over 100 news outlets in over 30 countries including The New York Times, BBC Top Gear, Yahoo!, MSN, PSFK, Ad Age, VR Scout, Motor 1, and The Drive
Watch the film here.
How did we do it?
First, Jeakins recorded his fastest lap time in a virtual Type R at the Road Atlanta race track in Microsoft Forza Motorsport 7. Then at the actual Road Atlanta, pro IndyCar driver Graham Rahal raced a real Type R against Jeakins' virtual one.
To make the race possible, the real Type R was outfitted with a custom AR windshield. It used data from several sources, including Microsoft Forza, Google Earth, and GPS data, and turned it all into a simple visualization that let Rahal see the gamer's position on the track in real time. The worlds of real motorsport and racing simulation were merged like never before.
Awards 2019 Clio Sports Bronze, 2018 One Show Merit, Webby Nominee, Shorty Awards Winner, FWA of the Day, Gold Addy & Silver Addy
Directed by Jonathan Pearson
In partnership with CHOC, Children's Health Orange County, Honda created 3-years of holiday VR + AR experiences to bring joy to children who were in the hospital.
“The Magic Snow Globe” VR Experience
Watch the film here.
Using the power of virtual reality
We transported kids to a winter wonderland where they could play in the snow, build a snowman, conduct an orchestra, and be entertained by a fireworks display.
Awards Cannes Lion Bronze, One Show Merit, Communication Arts 2020, Addy Silver & Shorty Gold Award
Directed by Marie Hyon and Marco Spier @ Psyop
“Candy Cane Lane” VR Experience
Watch the film here.
We surprised Children’s Health Orange County (CHOC) pediatric patients with a bright and colorful Candy Cane Lane, made entirely in virtual reality.
Inside VR, each child got a 360° experience of seeing elaborate holiday light displays, with a firework finale and a surprise gift from Santa.
Because the holidays are a season all about giving, the Candy Cane Lane effort also gave Honda's philanthropic followers the chance to make a difference by helping donate a total of $100,000 to both charities (Pediatric Brain Tumor Foundation and CHOC) through a simple "like" of a Facebook post.
Awards Webby, Shorty Social Good Award, ThinkLA
Directed by Marie Hyon and Marco Spier @ Psyop
“The Ultimate Get Well Card” AR Experience
For the holidays, we created the "Ultimate Get Well Card" AR experience, filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Health Orange County (CHOC).
We transformed an actual CHOC hospital room into a winter wonderland in order to bring to life crowdsourced messages from well-wishers that young patients viewed through an iPad, held in a custom designed holder, triggering an augmented reality experience.
For every Facebook 'like' or 'love' of the video, Honda donated $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF).
Watch the film here.
Directed by Marie Hyon and Marco Spier @ Psyop
Looking for something?
Feel free to reach out if there’s something in particular you’re looking for. There are many more productions I’ve worked on - not featured here - delivered at different aspect ratios and spot lengths (:06 to long-form).