National Coming Out Day

Los Angeles LGBT Center “What’s Love” PSA Launch

“What’s Love” produced by RPA Advertising and directed by Station Film’s Lena Beug, uses an emotional cover of Tina Turner’s What’s Love Got to Do With It? performed by Rose Cousins (the use of which was donated by the publishers), as the propelling theme.

The film places parents at the center of the conversation around coming out, and tells the story of teens who aren’t afforded the luxury of ‘stereotypical’ teenage heartbreak – heartbreak at the hands of an unrequited teenage crush or being left out of the “cool kid” club at school.

Awards The One Show Short List, ADC Silver, Communication Arts Award of Excellence 2020, The American Advertising Awards Gold & Silvers, Think LA Gold

Case Study Watch the case study video here.