PRODUCER Branded Film & Video Content
SKILLS
Live Action film production, from concept to final delivery
Post-production, VFX, Animation & CG
Large-scale project coordination, budgeting & communication
Team building, oversight & mentorship
WORK
Freelance
2020 - present
Senior Producer
@ Apple TV+ | Magnit | Content Design, Producer (current contract) | On-App product marketing for Apple Original series and films, including: The Studio, Slow Horses, Pachinko, The Gorge, and Dark Matter.
@ Apple Marcom | Magnit | Senior Producer on the worldwide launch film for Apple’s iPhone 15 Pro and Pro Max.
@ Known | Produced the launch “Anthem” ad films, announcing MAX, HBO Max and Warner Bros Discovery’s new streaming network.
@ Apple Marcom | Magnit | Global launch ad and product film Senior Producer, introducing Apple’s Emergency SOS via satellite service on iPhone 14.
@ Gangs of Kosmos | Producer of projects for multiple Academy Award-winning editor and MakeMake Entertainment founder, Angus Wall.
Development and production of Bloomberg LP and Bloomberg Philanthropies’ 2022 brand campaign. Filming over 25 interviews with Bloomberg worldwide partners and employees, delivering a launch brand TV spot and mini-documentary series.
@ Elastic | Main title producer for Netflix + Dave Chappelle’s “The Closer” comedy special.
@ MullenLowe, Boston | Producing launch digital & social campaign for KFC.
RPA Advertising
2010 - 2020
Santa Monica, CA
Director of Video Production, Executive Producer, Senior Producer
Producing award-winning multi-platform campaigns, collaborating with strategic industry, client and celebrity partners, creating entertaining and effective branded content for broadcast, social, experiential, digital and radio.
Managing, mentoring and overseeing a video production department as well as hands-on producing projects.
Contributing to the agency and production industry culture through meaningful initiatives.
Providing professional development, enrichment and direct support.
Clients: Honda, Los Angeles LGBT Center, PBS Kids, UNICEF, Acura, Intuit
Awards & Distinction: Emmy-nominated, Cannes Lions, One Show Pencils, Communication Arts, ANDY Awards, Effies, Clios, MIXX Awards, Archive, Shorty Awards, Ciclope Gold. “Paper”, which is in the permanent collection of both the Louvre Museum of Advertising and The Museum of Modern Art.
Deutsch LA
2005 - 2008
Los Angeles, CA
Senior Producer
Produced high-profile U.S. and international film productions, specializing in complex visual effects and innovative technique-based shoots. Orchestrated launch campaigns featuring A-list talent, integrating elements from elaborate choreography to advanced aerial stunts.
Clients: PlayStation, Old Navy, Snapple, DirecTV, Saturn
Freelance
2008 - 2010
2000 - 2005
Los Angeles, CA
Senior Producer
Produced the soundtrack for “The Matrix: Path of New” video game with music supervisor Jason Bentley featuring famous musical artists, as well as music and sound design for Super Bowl and TV advertising campaigns.
Supervised domestic and international productions of all types, from live-action multi-week shoots to full CG and animation.
Produced and launched two Honda-branded “Dream the Impossible” short films at the Sundance Film festival, including overseeing a weeklong “Honda Experience” in Park City, UT.
Advertising Agencies + Post-Production Companies: Ogilvy, Deutsch LA, CP+B, RPA Advertising, McCann, Brand New School, Machine Head
Clients: Cisco, Burger King, Honda, Barbie + Mattel, KFC, X-Games, Dolby
Orcí Advertising
1997- 2000
Los Angeles, CA
Producer, Assistant Producer, Production Coordinator
Immersive training in broadcast and radio production from coordinator to producer, working in both English and Spanish. Foundational learning about the importance of representation in front and behind the camera.
Clients: Honda, Allstate, Verizon, Washington Mutual
Foundational Odd-Jobs
up to 1996
On-set PA, volunteer cat socializer, jr. ad exec., web designer, Mexican textile importer, UCSF event planner, Rock the Vote volunteer, cocktail waitress, non-profit receptionist, grocery bagger, retail sales, swim instructor, ice cream scooper & babysitter.
Awards
Emmy® Award nomination "Outstanding Commercial of 2016", Cannes Lions (Gold, Silver & Bronze), CLIO Awards, Permanent Collection at The Louvre Museum of Advertising & The Museum of Modern Art (NYC), The One Show Pencils, D&AD Awards, EFFIE Awards, Communication Arts Awards, AICP Awards, AICE Best in Show, Best of Stash, ADDY Awards (Best in Show), ANDY Awards (Gold), MIXX Awards, Ciclope Awards, The Drum’s 2022 “World’s Best Ads Ever” top 100 list & more.
Education + Mentorship
UCLA Extension | Documentary Filmmaking, Broadcast Production, Art and Spanish
University of California, Santa Cruz | Sociology and History
University of Nairobi, Kenya | Sociology and Swahili
University of Legon, Ghana | Sociology and History
Spanish Language Immersion Programs | Cuernavaca, Mexico | Oaxaca, Mexico
Commercial Directors Diversity Program (CDDP) Honorable Mentorship Program
ThinkLA Mentorship Program
Internship
New York, NY
American Committee on Africa
The ACOA's mission was to dismantle the apartheid system of racial segregation, advocating for the divestment of stock in companies doing business in apartheid-era South Africa. Under the leadership of exiled South African journalist Jennifer Davis, the ACOA actively worked on women's voter education drive, with the goal of electing Nelson Mandela, South Africa's first Black president in 1994.
Advocacy + Representation
Over the years, I’ve been deeply involved in mentorship and professional development programs, both within the agencies for whom I’ve worked, as well as in the wider production industry.
Foundational to my production point of view is an intentional focus on representation in front and behind the camera.
As a LGBTQ+ professional, I personally understand the importance of being seen and included as a key element to creating effective communications.
Panelist
2019 Out in Advertising - In honor of National Coming Out Day, an intimate conversation around being authentically LGBTQ+ in the workplace
2018 Cannes’ See It Be It - Addressing gender imbalance in creative leadership
Environmental initiatives
2007-2009 GLASS | Give A Glass, Co-Founder with MiShawn Williams
Working directly with the Los Angeles advertising and production community, we developed initiatives around decreasing our environmental impact, by drastically reducing use of single-use plastic water bottles from film sets and post-production facilities.
